MIMA (Minnesota Interactive Marketing Association)

Keynote: Planning for Change: Social Media Brand Safety & Governance
Dec. 9, 2021

If you attended this session, you may download or view the deck by using the button below and the password provided in the session!

STRANGER DANGER: THE NEW NORM OF PROTECTING KIDS ONLINE

Presented with Tom Kowalski, CEO of REP Digital Reputation Security
May 15, 2021

Protecting your kids and your household from cyber attacks is more significant than ever. How prepared are you to defend against a cyber home invasion? Have you protected all devices? Desktop and mobile? Gaming and smart home technology? Experts Sue Serna (CEO of Serna Social) and Tom Kowalski (CEO of REP) presented this special webinar to discuss the following:
✅ protect your family from cyber predators, scams
✅ avoid identity theft and cyber breaches
✅ encourage safe online behavior

PERFECT YOUR LINKEDIN PROFILE

Dec. 22, 2020

Attention job seekers! Learn how to turn your LinkedIn profile from average to amazing with tips and tricks from Serna Social CEO Sue Serna. Learn about how to show your personal flair while also presenting the very best picture of your professional experience and skills. Learn about advanced features that can help set your LinkedIn profile apart, and learn about how to avoid common mistakes.

LEARN HOW TO ROCK YOUR REELS

Presented with Angela Divine, CEO & Founder, The Divine Group
Feb. 5, 2021

Maybe you just got the hang of using Stories, and now Instagram has launched the super snazzy but kind of intimidating Reels. Don’t be afraid! We can teach you how to maximize your use of this newest Instagram feature to benefit your business! Learn about social strategy for using Reels and view a 101-style tutorial on how to create them.

HOW WE LEARNED TO STOP WORRYING AND LOVE SOCIAL MEDIA GOVERNANCE

Presented with Consultants Collective
Feb. 11, 2021

Does your company suffer from abandoned Facebook accounts, company Twitter handles you never knew about, misbranded Tik Tok channels, or even an occasional personal tweet mistakenly posted to a branded social media channel? If you answered yes to any of these, you may be suffering from Ineffective Social Media Governance (ISMG). ISMG is a serious condition that afflicts many organizations and can lead to sleepless nights, hair loss or in the most serious cases, WTF outbreaks. Fortunately, you are not alone, and help is available. (No deck)