Large & enterprise business services.
Social media audit.
Most large companies don’t regularly audit social media accounts associated with their brand. New accounts can pop up for a multitude of reasons: they are auto-generated by Facebook or Google, someone starts them without permission, or a bad actor is trying to harm your brand. In your channel audit, I will search and scour the internet for all social media accounts associated with your company and provide a comprehensive list. This can be the first step in getting your digital footprint under control.
Channel review.
If you really want to understand how you’re doing, let’s do a channel review. We’ll look at what you’re posting and how your content is doing. We’ll look at the design of your channels and make sure they follow your brand guidelines consistently. I’ll provide recommendations for improvement and an analysis of what I see. If you wish to grant me access to the paid side of your house, I can review paid activity as well.
Channel clean-up.
If you are overwhelmed by the number of channels out there or your audit turns up dozens of channels that were previously unknown, let me help you do the cleanup work. I’m an expert at submitting trademark disputes, takedown requests and making ownership claims with all the major platforms. Full transparency: requests are not always honored, so we may not be 100% successful. But I will do all that I can to help you clean up your online presence as much as possible.
Strategy review.
Maybe you already have a social media strategy but would like an expert opinion. Or your strategy is a few years old and you know it needs a refresh. I’m happy to review your work and make suggestions for improvement.
Strategy creation.
If you don’t have a social media strategy, let’s partner together to create one for you! You’ll teach me about your business and share your goals. I’ll help you build a proper social media strategy to support them. If you have a matrixed business model, we can look at building sub-strategies or one overall master strategy depending on your needs.
Initial setup.
If you are brand new to social media and want a professional to help you get your accounts set up on all the platforms, I can do it all for you in one shot. You’ll provide the logo, images and copy, and I’ll provide the (wo)manpower.
Measurement plan.
Once you have goals, you need a way to understand if you’re succeeding. I’ll help you learn how to read social media data and how to regularly measure your progress. We can set up dashboards and create a process for populating them. You can hire me to do the reporting, or I can teach you how to fish.
Tool & vendor selection.
As the head of social media for a large global company, I have done countless RFPs. If you need help selecting the right tools or vendors, I can bring my experience and knowledge to the table. Make sure you ask the right questions to select the right tool by letting me help.
Tool & vendor setup.
If you don’t know how to start working with these specialized tools and vendors, or you just don’t have time to do the heavy lifting, I can help bridge the gap and get you up and running with a new tool or vendor. I can also help train and onboard your people so they have a running start.
Governance model.
If your social media footprint has reached the scale where it’s become a hot mess, you need to implement a governance model that outlines proper use, procedures, processes, ownership rights, safeguards, etc. I am a leading expert in this area, especially for large enterprises. Risk, compliance, legal and new regulations like GDPR make social media governance a must for all large enterprises. Social at scale requires true infrastructure - let me help you create it. Click the button below to learn more about governance.
Training.
Do you or your staff need training on how to do social media? I have taught hundreds of training courses on a variety of social media topics, and I built Cargill’s global training program from the ground up. I am an experienced trainer in almost all aspects of social media. I can train your teams on using the social media platforms, paid social media, tools, best practices and fundamentals of great content. I also offer custom training if you have a specific need. Please click the button below to learn more.
Freelance consulting.
If your needs are not addressed above, I am happy to create a custom offering for you. Please fill out my contact form with the details of your request and I will be happy to work with you to find the best solution.