The fly - and what you should ask your social team today
The now-famous fly, and how the Biden campaign managed to seize the moment during the 2020 Vice Presidential debate.
Prepare for the "hit by a bus" scenario
At its core, the concept is simple: Your team should never be in a position where you would be SOL if someone got hit by a bus and was suddenly 100% unexpectedly out of commission.
Solving the Puzzle: Social at Scale
Doing social media – especially for a large, international and highly matrixed company – is much the same as doing a jigsaw puzzle. You start with a big pile of pieces, and in the end they come together to make one cohesive picture.
Don't be a dinosaur! 3 social media governance must-dos for companies of any size
Whether you’re a single-location mom and pop enterprise or a huge global corporation, my top three governance tips will help.
Busting my top 5 social media myths
Here are the five social media myths I wish I could bust for the universe at large. For now, I will settle for busting them for the people who take the time to read this post (thank you, by the way).
Social media governance: I like it more than dolphins
When I was a kid, I wanted to be a marine biologist because I loved the ocean, dolphins were cool and I really wanted to learn how to scuba dive. Never in my wildest dreams did I think I would have a burning passion for… social media governance. Of course, social media didn’t exist when I was a kid, so maybe that had something to do with it.