RIP, Fleets
Last week, Twitter let the world know that it’s shutting down Fleets – its full-screen tweets that expire after 24 hours a la Snapchat. The abrupt and very quick axing of Fleets just eight months after its release leads me to raise two bigger industry-wide questions:
Why do social media platforms feel they have to copy each other?
When will posting fatigue overrun the benefits of posting for users?