My 8 Takeaways from the NISM 2024 Social Media Job Study
Sue Serna Sue Serna

My 8 Takeaways from the NISM 2024 Social Media Job Study

My 8 top takeaways from the 2024 National Institute for Social Media Job Study. If you’re among the elite club of masochists who do social media for a living, I promise you will see yourself represented here and possibly gain some solace in knowing you are not alone. If you don’t work in social, this will help you understand and appreciate your social team more.

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Social media strategy is a game of niches
Sue Serna Sue Serna

Social media strategy is a game of niches

By now you may have seen a post or three about the latest batch of Pew data on social media users. Here’s the big takeaway: If you still think you have one big single audience on social media, you are doing social media like it’s 2010.

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