An argument for sitting out April Fool’s Day on social
It’s almost here – April Fool’s Day is tomorrow, and thus marks the annual day of “you can’t believe what you read anywhere, especially on social media.” But let’s be honest: as a general rule, April Fool’s pranks from a company are almost always an average to terrible idea, and I would advise you to not do it. The bigger your brand, the bigger the risk.
My 8 Takeaways from the NISM 2024 Social Media Job Study
My 8 top takeaways from the 2024 National Institute for Social Media Job Study. If you’re among the elite club of masochists who do social media for a living, I promise you will see yourself represented here and possibly gain some solace in knowing you are not alone. If you don’t work in social, this will help you understand and appreciate your social team more.
Social media strategy is a game of niches
By now you may have seen a post or three about the latest batch of Pew data on social media users. Here’s the big takeaway: If you still think you have one big single audience on social media, you are doing social media like it’s 2010.
Social media is fun, but companies can’t do it just for fun
If there was one thing I wish I could get folks in the business world to understand about social media, it’s this: when you’re doing social media on behalf of your company, it’s OK to have fun. But it cannot be just for fun.