Your online security is up to YOU
Sue Serna Sue Serna

Your online security is up to YOU

Many consumers erroneously assume that companies like Facebook, Twitter and Apple are doing all they can to protect your online information. But it’s just not true. Bottom line: Your online security is up to YOU.

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The ethical dilemma of paying the crooks
Sue Serna Sue Serna

The ethical dilemma of paying the crooks

I got a really uneasy feeling in the pit of my stomach yesterday as news broke that meatpacking giant JBS paid $11 million to cybercriminals following a ransomware attack. It is a true ethical dilemma, and I see both sides of the argument.

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Going digital in a pandemic: the data tells the story
Sue Serna Sue Serna

Going digital in a pandemic: the data tells the story

I love mucking around in a good data set, especially when it is super interesting. There are two such data sets that were released last week, and both of them have applications for companies interested in social media or digital marketing. Let’s dive in.

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Identity Management Day: Let’s address a gap in understanding
Sue Serna Sue Serna

Identity Management Day: Let’s address a gap in understanding

I cannot tell you how big the divide is between the people who actually manage social media for a company and people like business leaders and IT decision makers. I would classify it as a prime example of what I call “a gap in understanding.” At its core, the reason for this gap is completely understandable and simplistic in explanation: the right people are not having the right conversations. Here’s why.

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Kids and keyboards don’t mix for social media managers
Sue Serna Sue Serna

Kids and keyboards don’t mix for social media managers

Any parent knows that kids are extremely adept at taking advantage of opportune moments to “play” on mom or dad’s phone. But if you manage your company’s social media accounts, this is actually a risk that you should consider. Case in point: the intriguing mystery of the US Strategic Command Twitter account last week.

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5 important lessons from the water treatment plant hack in Florida
Sue Serna Sue Serna

5 important lessons from the water treatment plant hack in Florida

As more details are revealed about the attempted hack of a Florida water treatment plant, the more horrifying the picture becomes, especially from a cybersecurity perspective. But we can learn from this and use it as a tale of caution for all businesses – whether you treat water or sell tacos.

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3 cybersecurity questions to ask for your business - and your love life
Sue Serna Sue Serna

3 cybersecurity questions to ask for your business - and your love life

The helpful folks at the National CyberSecurity Alliance put out a lovely tip sheet on how to avoid online romance schemes this Valentine’s Day. These are great tips for the wayward romantics out there, but they are also great tips for general cyber security and protection. Read more about how to protect your company.

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Do things differently this Groundhog Day
Sue Serna Sue Serna

Do things differently this Groundhog Day

You cannot improve your social media security by doing things the same way every day. And acting irresponsibly doesn’t help your cause. Social media governance is something that requires constant attention, diligence and effort. Don’t repeat the same thing every day and hope for a different outcome. Do things differently. Here are some tips.

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Honor Data Privacy Day by taking action
Sue Serna Sue Serna

Honor Data Privacy Day by taking action

Many companies – especially consumer-facing brands – rightfully spend a lot of time and effort worrying about the privacy and protection of consumers’ data. However, many of these same companies completely fall down on the job when it comes to protecting the data of their own employees who are managing all of their social media accounts.

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Fundamentals of a good social media audit
Sue Serna Sue Serna

Fundamentals of a good social media audit

I know – nothing says please stop reading now more than the word “audit.” But there are real reasons that auditing your social media presence is important - from security to risk and compliance. Here’s what a good social media audit should entail and an argument for why it’s so important.

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Social media managers beware: smishing scams
Sue Serna Sue Serna

Social media managers beware: smishing scams

Social media security experts including me recommend wholeheartedly that people enable two-factor authentication (2FA) for their social media accounts. More security is always a good thing. But a word to the wise, especially for my poor overworked social media managers out there: Be extra suspicious of text messages – especially those that ask you to click a link and those you did not request.

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