Sue Serna 4/14/25 Sue Serna 4/14/25

Social Media Content Best Practices: Where Is Bed?

On Friday, this video popped up on my Facebook feed. It is the definition of “sticky content.” Comedienne Lou Wall tells us the craziest story of a Facebook Marketplace interaction — and she demonstrates the best content-making principles for social media while she’s at it.

Sue Serna 4/8/21 Sue Serna 4/8/21

Bring your brand images into focus

Professional communicators continue to put most of their energy, thought and resources into the words they post online while treating the images as an afterthought. If that’s you, it’s time to change your thinking. Images are only becoming more important in the race to capture consumers’ attention.

Sue Serna 1/19/21 Sue Serna 1/19/21

No, we can’t all be like Wendy’s

Leaders love to ask “Why can’t we be more like Wendy’s on social media?” But the truth is that not every company should aspire to be “like Wendy’s” on social. What works for one company and brand will not necessarily work for another. Here’s what you should ask instead.

Sue Serna 1/13/21 Sue Serna 1/13/21

To protect your brand, protect your social media

I wonder how many brand executives think about protecting their social media as part of their brand safety efforts? I’d guess it’s not many. But they should.