There is a right way to do social.

Meet Sue.

As one of the country’s top experts on social media governance, social media security and social media risk, I have a true passion for helping the world’s largest companies keep their social media safe. In my most recent role, I was the global head of social media for one of the largest private companies in the United States, where I pioneered many industry best practices. I have developed deep expertise in all areas of social media – strategy for both B2B and B2C, paid and organic, U.S.-based and international. Prior to the evolution of social media, I worked for a decade as a daily newspaper reporter, where I learned how to tell great stories and write compelling content. Whatever your social media needs, I have experience that can help. Click the button below to read more.

My philosophy.

Social media doesn’t need to be mysterious. Nor should it be a “throw everything against the wall to see what sticks” exercise. Proper social media should utilize strategy that directly aligns to your business goals. It should be measured. It should be thoughtful. And it should be controlled the same way you’d control a press release or other official communication. There IS a right way to do social media, and I’d be happy to help you implement the best practices I’ve learned over the past 20 years.

Social media governance &
why it matters.

At its core, social media governance equates to one thing: eliminating risk. And there are a lot of risks. You do this by maintaining control of all of your social media channels, setting up infrastructure to ensure they are secure, controlling who has access and – most importantly – setting up rules, procedures and protocols for managing social media across your company. This is how you mitigate the risk that you’ll be the next company in the headlines because of a terrible social media incident. Learn more about what social media governance is and why it matters so much.